Imagine a vibrant, bustling crowd of over 50,000 individuals, each one a passionate fan of gaming and pop culture. This is the audience of Phoenix Fan Fusion, a comic and gaming event that brings together enthusiasts from all walks of life.
With options for co-branding, email marketing, and promotional materials, booth experiences, and the ability to provide a sneak peek into your upcoming product, movie, or next big thing, you can engage with this audience in a way that’s meaningful and memorable.
18% GROWTH
2024 saw
51,929
unique attendees
attracting
Our Audience
Imagine a vibrant, bustling crowd of nearly 60,000 individuals, each one a passionate fan of gaming and pop culture. This is the audience of Phoenix Fan Fusion, a comic and gaming event that brings together enthusiasts from all walks of life.
The majority of these attendees are young adults, aged between 25 and 44, a demographic known for their active engagement in both board and video gaming. They are the trendsetters, the influencers, the ones who drive the gaming industry forward.
Storytellers and Resourceful Entertainment Enthusiasts
This isn’t just an audience of gamers. They are also movie buffs, DIY enthusiasts, and travelers. They are individuals who appreciate a good story, a challenging puzzle, and the thrill of stepping into new worlds, both real and virtual.
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● They love movies, making things, and traveling
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● They value the excitement of a good story, challenging puzzles
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● They enjoy Exploring new worlds and destinations
THIS IS YOUR TARGET AUDIENCE
76%
of attendees
24%
of attendees
61%
of attendees
28%
of attendees
were returning attendees of Fan Fusion Phoenix
were first-time attendees of Fan Fusion Phoenix
purchased a three-day, full-event pass
are between the ages of 25 and 34
Content Consumers and Creators
When they’re not rolling dice or battling digital foes, they’re streaming their favorite shows or working on their latest DIY project. They’re a diverse group with a wide range of interests, but they all share a common love for gaming and pop culture.
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● Our attendees are content consumers
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● AND content creators
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● They enjoy bringing their passions to life
And they’re not just fans; they’re consumers. With a significant portion earning between $25,000 and $149,999 annually, they have the disposable income to invest in their passions. They’re willing to spend on the latest games, the coolest merchandise, and the most memorable experiences.
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● Disposable income
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● Seeking to buy the latest games, merchandise and experiences
They Actively Seek Connection
This is an audience that values community and connection. They’re eager to engage with brands that understand their interests and cater to their passions. They’re looking for sponsors who don’t just see them as consumers, but as part of a vibrant, passionate community.
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● Values deep community connection
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● Want brands to share in their excitement and passions
SPONSOR-SPECIFIC RATINGS
53
4.8/5
Net Promoter Score
Pre-Convention Experience
4.9/5
On-Site Experience
The Opportunity
As potential sponsors, you have the opportunity to tap into this thriving community. You can become more than just a name on a banner; you can become a part of their experience
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● Tap into this community
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● Become a part of their experience
Unlimited Possibilities
With options for co-branding, email marketing, and promotional materials, booth experiences, and the ability to provide a sneak peek into your upcoming product, movie, or next big thing, you can engage with this audience in a way that’s meaningful and memorable.
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● Sponsorships that are as creative as your brand
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● Don't miss out on this year's show
2024 Sponsor Testimonials
“I have been attending Fan Fusion for the last 18 years- first as a guest, and in the last few years with my cosplay charity. This year, I was excited to bring my job to Fan Fusion as a Sponsor.
We at the National Kidney Foundation of Arizona were so pleased to be able to share our mission with Fan Fusion and help spread the word on how everyone can be a superhero. We worked with AJ, who secured us prime real estate near the celebrities, and could not have been more helpful or more kind. AJ and his team ensured a seamless experience: from registering, to loading and unloading for the event, and stopping by our booth during the event to ensure that everything was well.
We are so grateful to AJ and his team and very excited to return next year!”
– Marisa
National Kidney Foundation of Arizona
“Had a blast attending Phoenix Fan Fusion this year!
What an incredible event where you can geek out and make incredible memories. I can’t wait to attend again.”
– Juan Carlos
Andretti's Indoor Karting and Games
Sponsorship Opportunities
Get in Touch
Find out how we can help put your brand in front of your target audience!
If you can imagine your brand being a part of Fan Fusion Phoenix and seeing your logo on the main stage, in the hands of tens of thousands of enthusiastic fans, and associated with one of the most exciting events on the gaming and pop culture calendar, we invite you to reach out and schedule a no-hassle call with AJ! Just fill out the form below, and he'll be in touch!
